Brochure marketing isn’t just about designing a brochure and distributing it. You need to take care of a number of aspects to ensure success at every step. Here are seven tips to help you move ahead in the right direction with brochure marketing.
1. Become aware of your readers’ needs To ensure that you get best results from letterbox distribution in Sydney, create brochures with the reader’s point of view in mind. Include information based on what the reader is interested to know and arrange it in such a manner that it unfolds serially. In other words, your brochure should answer any possible queries of the reader in a logical fashion. 2. Generate interest in your reader to look further If the front cover is dull and uninteresting, you lose the game. Include thought-provoking statements in the first page or cover page, so that the reader’s attention is captured and he is interested to open the brochure and know more. You may even add a flashy phrase informing the readers that there’s something attractive inside, say a special discount, an exclusive invitation, a coupon for a free gift, and the like. 3. Make your Contents Page professional When you are sending across brochures of eight pages or more through letterbox drop campaigns, it would be wise to incorporate a list of contents. A bold list, separated from other texts, can be more effective in selling your brochure. Remember to write headings keeping in mind the most vital sales points. 4. Add proper description of your products or services Do not write essays describing every product or service, because that will simply bore your reader. Think about a list of product or service features that will appeal to your reader. However, take care not to exaggerate the features, but include only factual statements. For example, if you run a bakery shop, you can include sentences in your brochure like “Rich plum cake made from original recipe, which is healthier and tastier.” 5. Ensure that your brochure is kept When you plan your campaign for letterbox distribution in Sydney, try to create a brochure that will encourage the reader to keep it as a reference rather than discard it. Include helpful information that is beneficial to your target audience. For instance, if you are selling skin creams, you may include tips for proper usage, guidance on how to deal with wrinkles and fine lines, and so on. 6. Create brochures of unusual shapes If you are dealing in toothpastes, how about going for a letterbox drop campaign delivering brochures that are shaped like toothpaste tubes. Such shapes that are compatible with your products generate more interest and yield better results from letterbox distribution in Sydney. So use your imagination, and shape your brochure in a way that they will entice. 7. Add a personal touch It is much better to pick up a face and speak to the same rather than conveying information in a general manner to a larger audience. When you connect with the reader on a one-to-one basis, you gain more trust, which plays a key role in driving the reader towards the desired action. For instance, if you run a hair weaving centre, you can include sentences like – “Is hair fall taking away your self-respect? Do not feel disheartened, you can always come to us and speak about your problem. We will help you grow hair and regain the personality you always wanted.” Before it ends, your brochure must ask for action. In fact, a response mechanism on every page enhances your brochure’s selling power considerably.
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